Breastfeeding though a universal concept, still needs our due attention. Although the human milk is scientifically proven best for infants and is absolutely necessary for the human offspring, still there are many factors that prevent its universal usage. Each year a large number of infants and children die or suffer from complications, just because of the fact that they were robbed of such significant resource due to any valid or invalid reason. Whether ignorance, any pathology or any deliberate reason; there are many infants which are deprived of this vital resource. Reduction of infant and childhood mortality, prevention of developmental complications, prevention of maternal pathologies and many more are its advantages, which are proved beyond any reasonable doubt. Even where it is given, the exclusiveness is somewhere compromised. Despite many initiatives at the level of Government and many international agencies, the universal coverage of breastfeeding is still a dream concept. Despite the known advantages of human milk and exclusive breastfeeding, even in this modern era we still have to motivate masses for this natural act. It’s the need of the hour we start understanding the dire emergency and start addressing breastfeeding as birthright of the infants. The concept of universal and sustainable health need to be based on core concepts of human nature and behavior; and breastfeeding is definitely one of them