EAS Publisher | The Influence of Internet Marketing On the Export Growth of SME’s in Indonesia

The Influence of Internet Marketing On the Export Growth of SME’s in Indonesia

DOI : https://doi.org/10.36349/easmb.2020.v03i03.005

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This study investigates the effect of internet marketing capabilities on the growth of SME export markets in Indonesia. The sample used in this study is small and medium enterprises (SMEs) that have exported and are in Indonesia. This research method uses a questionnaire as a research instrument. Purposive sampling is used as a sampling technique. Research using the method of Hierarchical Linear Modeling Baron & Kenny (1986), is used to examine the effect of independent variables with the dependent variable. The results of this study indicate that the internet marketing capabilities has a positive and significant effect on export availability information and export market growth. Variable export availability information also shows a partial relationship, positive and significant to export market growth and business network relationships. This study also shows that the variable internet marketing capabilities has a significant, positive and partial effect on export market growth mediated by the availability of export information. Furthermore, the influence of internet marketing capabilities on export market growth.

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